I turn bold ideas into shareable content, smart campaigns, and creative strategies that get results.
One Woman. Endless Ideas.
At Kind of Viral, we believe great content doesn’t have to scream to be seen.
We’re a boutique social media and content strategy studio helping bold brands show up online with clarity, confidence, and just the right amount of edge. Led by Henrieta Muradzikwa-Johnson, a communications pro turned creative consultant, Kind of Viral blends scroll-stopping content with strategy that actually makes sense for your audience and your goals.
Our vibe? Smart, intentional, and never boring. We don’t just follow trends, we shape them, turning your brand’s voice into a feed worth following and a presence worth remembering.
You bring the mission. We’ll bring the media magic.
SMART STRATEGY
I design high-impact content strategies grounded in audience insights and backed by data.
STORY THAT STICKS
I craft messaging that sparks curiosity, emotion, and "I have to share this" reactions.
CREATIVE THAT CONNECTS
From scroll-stopping posts to full-scale campaigns, I turn ideas into content that stops thumbs and starts conversations.
"Kind of Viral gave my PR business the boost it needed. As a self-employed woman, it can be tough to juggle everything, but Henrieta helped me build a bold, consistent brand that reflects my work and attracts the right clients. I finally feel like my online presence matches the level of my hustle."
Mercy Chikowore
"Henrieta helped me bring clarity and cohesion to my digital presence across Instagram and LinkedIn. As a leadership and conflict resolution expert, it was important that my online brand reflected both credibility and warmth, and Kind of Viral nailed it. Now, I’m showing up with more confidence and connecting with exactly the right audience."